Privacy Policy

The Narrow Lane Effective Date: January 1, 2025 Last Updated: June 10, 2026

1. Introduction

The Narrow Lane (“we,” “us,” “our,” or “The Narrow Lane”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (thenarrowlane.com), contact us by phone or email, interact with us on social media, submit a lead form, or engage with our landscaping design and build services.

Please read this Privacy Policy carefully. By using our website, services, and contact methods, you acknowledge that you have read and understood this policy. If you do not agree with our policies and practices, please do not use our services.

2. What Information We Collect

We collect personal information in the following ways:

2.1 Information You Provide Directly

Contact Forms and Inquiries When you submit a contact form, lead form (including Meta lead ads), or email inquiry, we collect:

• Full name
• Email address
• Phone number
• Property ZIP code or address
• Project description and details
• Budget and timeline information
• Property type (single-family, commercial, etc.)
• Information about how you heard about us

Phone and Text Communications When you call or text us, we may collect:

• Phone number
• Name
• Details about your landscaping project or service inquiry
• Call recordings (if applicable)

SMS/Text Message Program

By providing your phone number and opting in, you consent to receive SMS text messages from The Narrow Lane. Messages may include appointment scheduling and reminders, follow-up questions about your project, project updates, and seasonal promotions. Message frequency varies. Standard message and data rates may apply. Reply STOP at any time to opt out, or reply HELP for assistance. You must be 18 years or older to opt in to our SMS program.

No mobile information or SMS opt-in consent will be shared with, sold to, or disclosed to any third parties or affiliates for marketing or promotional purposes under any circumstances. Text messaging originator opt-in data and consent is not shared with any third parties. Information may be shared only with subcontractors and service providers who support our messaging operations (such as our SMS platform provider), and only for the purpose of delivering the service — never for their own marketing.

In-Person Meetings During design consultations and project meetings, we may collect:

• Photos and measurements of your property
• Project specifications and design preferences
• Budget and contract terms
• Payment and billing information

Payment Information For services rendered, we collect:

• Billing name and address
• Credit card, bank account, or payment app information
• Invoice records and payment history

2.2 Information Collected Automatically

Website Usage When you visit thenarrowlane.com, we automatically collect:

• IP address
• Browser type and version
• Pages visited and time spent
• Referring website
• Device type (mobile, desktop, tablet)
• Approximate location (based on IP address)

Cookies and Tracking Technologies We use cookies and similar technologies to:

• Remember your preferences
• Understand site usage patterns
• Deliver targeted content and advertising
• Analyze marketing campaign performance

Meta Pixel and Facebook Tracking If you interact with our Meta (Facebook/Instagram) ads or lead forms, Meta’s pixel tracks:

• Your browsing activity on our website
• Conversions and lead submissions
• Audience demographics and interests This information is governed by Meta’s privacy policies in addition to ours.

Third-Party Analytics We use analytics tools (such as Google Analytics) to understand how visitors use our site. These tools may collect:

• Pages visited
• Time on site
• User behavior and engagement patterns
• Geographic location

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 Service Delivery and Customer Relations

• Respond to your inquiries and lead form submissions
• Schedule and confirm design consultations
• Develop landscape design proposals and estimates
• Execute landscaping design and build projects
• Provide ongoing maintenance services
• Send project updates and progress reports
• Process payments and manage contracts
• Follow up after project completion for reviews and referrals

3.2 Marketing and Communications

• Send marketing emails about our services, seasonal promotions, and special offers
• Create targeted advertising on Meta (Facebook/Instagram) and Google
• Segment audiences for relevant ads based on project type, budget, or location
• Build email campaigns and newsletters
• Track marketing campaign performance and ROI

Note: SMS/text message data is never used for or shared with third-party marketing. See Section 2.1 and Section 10.3.

3.3 Business Operations and Improvement

• Improve our website, services, and customer experience
• Analyze usage patterns and customer preferences
• Train staff and refine our service delivery
• Conduct business analysis and reporting
• Protect against fraud and ensure security
• Comply with legal obligations and industry regulations

3.4 Legal and Compliance

• Comply with Massachusetts data protection laws (MIPSA) and applicable Massachusetts data privacy law
• Comply with Federal Trade Commission (FTC) guidelines
• Respond to legal requests and court orders
• Protect our legal rights and resolve disputes

4. How We Share Your Information

No mobile information or SMS opt-in consent will be shared with, sold to, or rented to any third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors in support services, such as customer service and message delivery, is permitted solely to operate the service.

4.1 Service Providers

We share information with vendors who assist us in operating our business and serving you:

• Payment processors (credit card companies, payment apps)
• Website hosting and email service providers
• Customer relationship management (CRM) and project management software
• Design and estimating software platforms
• Marketing and advertising platforms (Meta, Google Ads)
• Analytics providers
• Lawn care scheduling and dispatch software

These providers are contractually obligated to protect your information and use it only for the services they provide to us.

4.2 Marketing and Advertising Partners

• Meta (Facebook/Instagram): We share your information with Meta to serve targeted ads and build custom audiences. Your information is processed under Meta’s privacy policies.
• Google Ads: We share conversion and audience data with Google for campaign optimization and remarketing.
• Email marketing platforms: We use email service providers to send newsletters and marketing communications.

This does not include SMS/text message opt-in data, which is never shared with advertising partners.

4.3 Legal and Safety

We may disclose your information when required by law or when we believe in good faith that disclosure is necessary to:

• Comply with court orders, subpoenas, or legal process
• Enforce our contracts and terms of service
• Protect the rights, property, or safety of The Narrow Lane, our customers, or the public
• Prevent fraud or illegal activity
• Respond to government or regulatory inquiries

4.4 Business Transitions

If The Narrow Lane is involved in a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. We will provide notice if such changes occur.

5. Data Retention

We retain your personal information for as long as necessary to:

• Fulfill the purposes for which it was collected
• Maintain business records and complete projects
• Comply with legal and tax obligations
• Resolve disputes and enforce agreements

Specific retention periods:

• Lead and inquiry data: Retained for 3 years from last contact
• Project and contract data: Retained for 7 years (per standard business practice and potential warranty claims)
• Payment records: Retained for 7 years (per tax and accounting requirements)
• Marketing and email list data: Retained until you unsubscribe or opt out
• Website analytics: Retained per Google Analytics default settings (typically 26 months)
• Call recordings (if applicable): Retained for 30 days unless needed for dispute resolution

You may request deletion of your personal data at any time, subject to legal retention requirements.

6. Your Rights

6.1 Massachusetts Residents

Under applicable Massachusetts privacy law and MIPSA, you have the right to:

• Request access: Ask what personal information we have collected about you
• Correct inaccuracies: Request correction of incorrect information
• Delete information: Request deletion of your personal data (subject to legal retention requirements)
• Opt out of marketing: Unsubscribe from email communications or opt out of targeted advertising
• Opt out of SMS: Reply STOP to any text message to stop receiving texts at any time
• Withdraw consent: Revoke consent for marketing communications at any time
• File a complaint: Contact the Massachusetts Attorney General’s Office if you believe your privacy rights have been violated

6.2 How to Exercise Your Rights

To exercise any of these rights, contact us:

The Narrow Lane Customer Service: (781) 429-7368 info@thenarrowlane.com

We will respond to your request within 30 days. We may request additional information to verify your identity before processing your request.

7. Data Security

We implement reasonable technical and organizational security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include:

• Secure socket layer (SSL) encryption on our website
• Restricted access to personal information on a need-to-know basis
• Employee training on data privacy and security practices
• Regular security assessments and updates
• Secure password policies

However, no security system is completely impenetrable. While we strive to protect your information, we cannot guarantee absolute security. If you believe a data breach has occurred, please contact us immediately.

8. Third-Party Links and Services

Our website may contain links to third-party websites and services that are not operated by The Narrow Lane. This Privacy Policy applies only to information we collect. We are not responsible for the privacy practices of third-party websites, including:

• Houzz, Yelp, Angi, and other directory listings
• Social media platforms (Facebook, Instagram, LinkedIn)
• Payment processors and financial institutions
• Other external websites and services

We encourage you to review the privacy policies of any third-party services before providing your information.

9. Use of Cookies and Tracking Technologies

9.1 What Are Cookies?

Cookies are small data files stored on your device that help us recognize you and enhance your browsing experience.

9.2 Types of Cookies We Use

Essential Cookies — Required for basic website functionality (login, form submission, security) Performance Cookies — Help us understand how you use our site and improve performance Marketing and Advertising Cookies — Enable targeted advertising and campaign measurement through Meta, Google, and other platforms

9.3 Controlling Cookies

You can control cookies through your browser settings:

• Most browsers allow you to refuse cookies or alert you when cookies are being set
• You can delete cookies from your device at any time
• Disabling cookies may limit your ability to use certain features of our website

9.4 Opt Out of Targeted Advertising

You can opt out of targeted advertising by:

• Adjusting your privacy settings on Facebook and Instagram
• Using the Google Ads Settings tool
• Using industry opt-out tools like the Digital Advertising Alliance (DAA)

10. Phone, Email, and Text Communications

10.1 Telephone Communications

When you call The Narrow Lane:

• We may record conversations for quality assurance and training purposes
• We collect your phone number for follow-up communication
• We retain call logs and recordings for business and legal purposes
• You can opt out of future calls by requesting to be placed on our internal do-not-call list

10.2 Email Communications

• We send project updates, proposals, and service communications via email
• We send marketing emails and newsletters (you can unsubscribe at any time)
• We may use email addresses for targeted advertising purposes
• Unsubscribe links are included in all marketing emails

10.3 Text Message Communications

If you opt in to text message communications:

• We use text messages for appointment reminders, project updates, follow-ups, and time-sensitive notifications
• You must be 18 or older to participate
• Message and data rates may apply
• You can reply STOP to any text message to opt out of future texts
• You can reply HELP for additional information

No mobile information or SMS opt-in data is shared with, sold to, or disclosed to any third parties or affiliates for their marketing or promotional purposes. Text messaging consent is not shared with any third parties under any circumstances. Mobile data is used only by The Narrow Lane and the service providers that help us deliver these messages.

11. Social Media and Advertising

11.1 Social Media Presence

The Narrow Lane maintains pages on Facebook and Instagram. When you interact with our social media content:

• Your engagement (likes, comments, shares) may be visible to other users
• We may collect your user ID and profile information if you message us
• We may use your comments and feedback for marketing purposes
• Social media platforms govern their own data collection and use

11.2 Meta Lead Ads

When you submit a Meta lead form:

• Your information is collected by Meta and shared with The Narrow Lane
• You consent to The Narrow Lane using your information in accordance with this Privacy Policy
• Meta also retains and uses your information under Meta’s privacy policies
• We will contact you to discuss your landscaping project

12. Children’s Privacy

Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal information, we will delete such information promptly.

For Massachusetts residents under 18, enhanced protections apply under state privacy law, including restrictions on the sale of data and special consent requirements. Our SMS program is restricted to individuals 18 years of age or older.

13. Your California Privacy Rights (If Applicable)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to know, delete, and opt out of the sale of your personal information.

14. Massachusetts Data Protection Laws

We comply with:

• Massachusetts Standards for Safeguarding Personal Information (MIPSA): We implement reasonable security measures to protect personal data
• Applicable Massachusetts data privacy law: We respect your rights to know what data we collect, correct inaccurate information, delete data, and opt out of targeted advertising
• Massachusetts Fair Information Practices: We maintain fair and transparent data handling practices

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. The “Last Updated” date at the top of this policy indicates when it was last revised.

If we make material changes to this policy, we will notify you by:

• Posting the revised policy on our website
• Sending you an email notification
• Requesting your consent if required by law

Your continued use of our website and services after changes indicates your acceptance of the updated policy.

16. How to Contact Us

If you have questions about this Privacy Policy, want to exercise your privacy rights, or need to report a data breach, contact us:

The Narrow Lane 78 Fremont Street, Needham, Massachusetts 02494 Customer Service: (781) 429-7368 info@thenarrowlane.com

You may also submit a written request by mail to the address above.

Massachusetts Attorney General’s Office (for privacy complaints): Consumer Protection Division One Ashburton Place Boston, MA 02108 Phone: (617) 727-8400

17. Acknowledgment

By using our website, services, and communication channels, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.

© 2026 The Narrow Lane. All rights reserved.